After a while, all the profiles sound the same, full of similar clichés and adjectives.
So, how can singles wade through the muck and find true love?” and, my favorite, “I like candlelit dinners, sunsets and walks on the beach” (yes, people still say that! If you look at ten random profiles right now, I bet you’ll find the same thing—everyone’s “funny” and “laid-back” and “adventurous.” I used to have a standard, generic profile, too, with a list of adjectives and facts: fun, outgoing, great speller (looking back, not sure how that applied), and insert-a-bunch-of-other-adjectives here. First, I would spend 30-60 minutes talking to the client.But when I started writing people’s online dating profiles for e-Cyrano.com, all that changed. By the end of our phone call, I’d pare down what they’d said into an enticing short story while marketing their date-ability in the process.I’d make sure that every sentence focused on what the reader—your future boyfriend or girlfriend—could expect when dating you.The end result would be a profile that read like a good article or book jacket instead of a dating ad, and when someone reached the end of it, they’d want to read more and contact the person.