Over 22 million women worldwide are currently playing a range of romance apps by Japanese app developer Voltage, inspired by Shōjo manga comic books for young girls wildly popular in Japan.
So if you don't fancy reading a romantic novel or watching a chick flick, you might enjoy a new kind of digital escapism by playing an "Otome" romantic dating simulator mobile gaming app.
Attractive men compete for your main character's affections, and you can choose which one you'd like to pursue.
While horse-racing is more popular with older men, horses themselves are as popular with Japanese women as they are with anyone else. Maybe a dating sim that takes place on a farm, where your heroine has to choose among several handsome farmhands? Your character is a normal human girl, and it's not like the absurdity of the situation escapes her.
While contemporary in style and plot similar to Western rom-coms, the apps reflect a lot of Japanese culture, particularly the often uneven gender roles in Japanese society, and can be quite an eye-opener to the East.