At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.
Such sites earn revenue from a mix of advertising and sale of additional options.
Online daters may have more liberal social attitudes compared to the general population in the United States.
More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!
": A Descriptive Study of the Media Use of Individuals in Romantic Relationships" The most popular platforms are Twitter, Snapchat, Linked In and Instagram.
The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.